The challenge is that these offers can be difficult to compare. Pricing structures are different, services are packaged differently and many companies do not publicly list every feature.
This guide compares several of the most visible SoftWave marketing companies based on publicly available information. It explains what each company offers, its published pricing when available and how the services compare with Next Level.
Research notice: Pricing, packages and services can change. The information in this article was collected from publicly available company websites and promotional pages. Readers should conduct their own research and confirm current pricing and services directly with each provider.
SoftWave Marketing Companies at a Glance
The table below summarizes how the leading SoftWave marketing companies compare across pricing, advertising, software and services. Where a service is confirmed in a company's public materials it is marked accordingly; where it could not be verified, the table says so plainly rather than implying the service is unavailable. On phones and tablets, scroll the table sideways to see every column.
| Feature | Next Level All-in-one | Automated Practice | The Garen Group / MyChiro.app | SoftWave Clinics / COE | Basch Solutions | ChiroPraise |
|---|---|---|---|---|---|---|
| SoftWave-specific marketing | Yes | Yes | Yes | Yes | Yes | Yes |
| Public starting price | $497/month | $999/month | $1,000/month ($250/week) | Starts at $50/month | Custom quote | Custom proposal |
| Higher-tier package | Custom, based on services | $1,495/month | Not publicly listed | Pay-per-appointment options | Custom quote | Custom proposal |
| Setup fee | None | Not clearly listed | None | $1,250 separate Digital Launch package | Not publicly listed | Not publicly listed |
| Advertising spend | Based on clinic budget | Additional | $25/day | Varies by program | Not applicable to core package | Not publicly listed |
| Facebook Ads | Yes | Yes | Yes | Not included in Digital Launch | Not listed in core package | Yes / custom |
| Instagram Ads | Yes | Yes | Yes | Not included in Digital Launch | Not listed in core package | Available through broader services |
| TikTok Ads | Available on request | Higher-tier package | Not publicly listed | Not publicly listed | Not publicly listed | Available through broader services |
| Google Ads | Yes | Not listed in published SoftWave package | Not listed in published SoftWave package | Not publicly listed | Not listed in core package | Available through broader services |
| Proven SoftWave ad library | Yes | Not publicly listed | Not publicly listed | No public library | No public library | No public library |
| Clinic can launch ads directly | Yes | Primarily agency managed | Agency managed | No | No | Agency managed |
| SoftWave landing page | Yes / available | Yes | Yes | Digital Launch package | Dedicated microsite | Not specifically confirmed |
| Software landing page | Yes / available | Not publicly listed | Not publicly listed | No | No | No |
| Full SoftWave website | Available | Not publicly listed | Available through broader services | Not included in Digital Launch | Yes | Available through broader services |
| CRM or lead dashboard | Yes | Yes | Automated booking system | Lead dashboard | Not publicly listed | Not specifically confirmed |
| Automated email & text follow-up | Yes | Yes | Yes | Reactivation services | Not publicly listed | Available separately |
| Calendar booking | Yes | Yes | Yes | Online scheduling | Lead forms and calls | Not publicly confirmed |
| Human call center | Optional / available | Available through done-for-you services | Automated booking model | Available | Not publicly listed | Not publicly listed |
| Review generation | Optional | Available through platform services | Not publicly listed | Not publicly listed | Not publicly listed | Available through broader services |
| Google Business Profile services | Optional | Available through platform services | Not publicly listed | Quarterly SEO | Local SEO included | Not specifically listed |
| Ongoing organic content | Add-on | Not listed in published package | Available through broader services | Quarterly SEO | 25 optimized articles | SEO / content available separately |
| Territory exclusivity | Not currently | Not publicly stated | Yes — one client per area | Not clearly stated | Not publicly stated | Not publicly stated |
| Clinic controls campaigns | Yes | Primarily agency managed | Agency managed | No | Not applicable | Agency managed |
| Done-for-you management | Yes | Yes | Yes | Varies | Website and content services | Yes |
| Self-service software | Yes | Platform included, but ads are positioned as managed | Not publicly listed | No | No | No |
Important: “Not publicly listed” does not necessarily mean that a company cannot provide the service. It means the service could not be verified as part of the company's publicly promoted SoftWave package.
1. Next Level
Next Level is a SoftWave-focused marketing and advertising system for providers who want both technology and optional done-for-you support. Rather than being a pure agency or a pure software tool, it combines the two so a clinic can run campaigns itself, hand them off, or do a mix of both.
Public starting price: $497 per month
Setup fee: None
Advertising spend: Selected by the clinic
What Next Level provides:
- Facebook and Instagram advertising
- Google Ads
- TikTok Ads upon request
- Proven SoftWave advertising campaigns
- A SoftWave-specific advertising library
- Clinic-controlled campaign launching
- No need to work directly inside Ads Manager
- Custom campaign budgets and offers
- SoftWave landing pages
- Software planning and landing pages
- Full SoftWave websites
- CRM and lead dashboard
- Automated email and text follow-up
- Calendar booking
- Optional human call-center services
- Optional review-generation services
- Optional Google Business Profile services
- Organic content and visibility services as an add-on
- Done-for-you advertising management
Next Level is different from a traditional agency because providers can use the software and campaign library while still having managed services available when needed. A clinic that wants to stay hands-on can launch proven campaigns directly; a clinic that would rather delegate can have the work managed — and it can move between the two over time. You can explore the Next Level SoftWave system to see how the pieces fit together.
Next Level is not automatically the best option for every clinic. Practices that want a single account manager to own every decision, or that specifically need territory exclusivity, may find another model on this list fits better. The sections below describe those alternatives fairly so you can weigh them against your own priorities.
2. Automated Practice
Published starting package: $999 per month
Published higher-tier package: $1,495 per month
Advertising spend: Additional
Automated Practice provides a more traditional agency-managed and software-supported system. Its publicly promoted services have included:
- Facebook and Instagram advertising
- TikTok advertising in a higher-tier package
- CRM and messaging tools
- Automated email and text follow-up
- Appointment booking
- Landing-page support
- Coaching and operational systems
- Done-for-you campaign management
- Additional practice growth tools
Its strongest advantage is the combination of agency support, software and operational coaching in one relationship. That can make it a good fit for clinics that want a company to manage most of the advertising process rather than run campaigns themselves.
The pricing above was obtained from Automated Practice's publicly promoted SoftWave offer. Promotions, package names, ad-spend requirements, guarantees and inclusions may change. Readers should verify the current offer directly with Automated Practice.
3. The Garen Group / MyChiro.app
Published management price: $1,000 per month ($250 per week)
Published advertising budget: $25 per day
Setup fee: None
The Garen Group focuses heavily on managed Facebook and Instagram campaigns, SoftWave landing pages, automated follow-up and automated appointment booking. Publicly promoted elements include:
- Facebook and Instagram advertising
- SoftWave-specific creative
- Conversion-focused landing page
- Automated text and email follow-up
- Calendar booking
- Ongoing campaign optimization
- No contract in the publicly promoted offer
- One client per specialty and geographic area
- Territory exclusivity
Its strongest differentiator is territory exclusivity combined with a done-for-you campaign and appointment-booking process. For a clinic that wants to lock out local competitors and let a single team run everything, that exclusivity can be a deciding factor.
4. SoftWave Clinics and Centers of Excellence
SoftWave Clinics uses a different model from a traditional advertising agency, leaning on a national directory and patient-acquisition program rather than a self-service ad platform. Publicly promoted offers include:
- Introductory membership beginning at $50 per month on SoftWave TRT's marketing-partner page
- A separate provider membership page displaying other membership and appointment pricing
- A $1,250 Digital Launch package
- Provider-directory visibility
- Quarterly SEO
- Patient reactivation
- Landing-page development
- Online appointment scheduling
- Lead-dashboard access
- Call-center support through its larger program
- Pay-per-appointment options
Because several membership tiers and pricing structures are referenced across its pages, providers should confirm which membership, introductory rate and appointment-pricing structure currently applies to them. Its strongest differentiator is its national directory, patient-acquisition model and connection to the larger SoftWave provider ecosystem.
5. Basch Solutions
Pricing: Custom quote
Basch Solutions focuses primarily on websites and organic search visibility for SoftWave providers. Its publicly promoted work centers on:
- Dedicated SoftWave microsites
- SoftWave-focused domain and website development
- Local search optimization
- Condition-specific content
- Lead-generation forms
- 25 optimized SoftWave articles
- Organic visibility
- Full practice website options
Basch Solutions is a stronger comparison for clinics prioritizing a SoftWave website and organic search visibility rather than a self-service advertising platform. Paid-ad services are not prominently listed as part of the public core SoftWave package reviewed for this article; that does not mean the company cannot provide them, only that they were not part of the publicly promoted package we reviewed.
6. ChiroPraise
Pricing: Custom proposal
ChiroPraise provides customized chiropractic and SoftWave marketing, with a focus on personalized, agency-managed campaigns. Publicly promoted services include:
- Customized SoftWave campaigns
- Local market research
- Dedicated account management
- Campaign monitoring and optimization
- Facebook Ads
- Google Ads through broader services
- TikTok Ads through broader services
- Website design
- Search visibility
- Patient reactivation
- Review marketing
Because several of these are offered through broader service tiers, clinics should confirm which are included in a specific SoftWave proposal. Its primary advantage is personalized campaign management supported by a company that specializes in chiropractic marketing.
How to Choose a SoftWave Marketing Company
There is no single best SoftWave marketing company for every practice — the right choice depends on how much you want to control, what you want to spend and which services matter most. The quick guide below maps common priorities to the type of provider that tends to fit them.
Choose a traditional managed agency when…
- You want the company to handle most campaign decisions.
- You prefer working through an account manager.
- You do not want to launch or adjust campaigns yourself.
- You are comfortable paying a higher management fee.
Choose a website & organic visibility company when…
- Your main priority is ranking in local search.
- You need a complete SoftWave microsite.
- You want educational content that builds visibility over time.
- Paid advertising is not your immediate priority.
Choose a directory or appointment model when…
- You want access to a broader provider network.
- You prefer paying for appointments or joining a directory.
- You want patient acquisition managed outside your own ad account.
Consider Next Level when…
- You want Facebook, Instagram and Google Ads in one system.
- You want access to proven SoftWave campaigns.
- You want to control campaigns without relying entirely on an agency.
- You also want done-for-you assistance available.
- You need landing pages, a full website, follow-up automation and booking.
- You want optional call-center, review, Google Business Profile and organic-content services.
- You prefer starting at $497 per month with no setup fee.
Whichever direction you lean, compare the full offer — not just the monthly price — and confirm the current details with each provider. Used this way, a clear-eyed comparison of the leading SoftWave marketing companies makes it much easier to pick a partner whose model actually matches how you want to grow your practice.